trekyThe CEO of a major company asked me how he could drive growth in his organisation, “I’ve tried everything,” he said.

“Really? Everything? Including the crazy ideas?” I replied.  “How brave have you really been in exploring your business from every angle?”

We were in a conversation with his global colleagues about the importance of driving challenge and change through their organisation – not just from time-to-time, but regularly.  My point was that it is not about market share; it’s about opportunity share.
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