oldmutualFinding different ways to refresh financial services offerings and attract new clients requires a different approach. FTSE 100 company Old Mutual invited Kevin to address their 400 senior group executives at their executive retreat in Rome with an emphasis on developing creativity and fresh thinking.

Old Mutual was founded in 1845 and serves over 12 million customers. Kevin showed how in the fast moving world of financial services brand longevity and trust must be illuminated by new products and services. Retaining the key attributes of the brands values is critical – but all aspects of how these values relate to the current and future clients should be evaluated.

Driving creativity and responsibility for change down through the organisation is a key skill required by the leadership team and Kevin shared examples and the toolset from his experiences in executive leadership roles of how this can be achieved.