bmwKevin followed his keynote with a masterclass for 50 corporate leaders where he shared his experiences of rebuilding great brands such as Porsche, BMW and Lamborghini in the automotive sector. Using practical examples he discussed how brands develop and how long term value enhancement is achieved. He helped the audience to appreciate how the brand positioning within its market segment affects the product perception and long term profitability.

Kevin was able to provide the attendees with practical tools and processes to conduct a brand audit and devise a brand development strategy for their own business.